OurRadioHK TalkShow Recap . Date : Apr 13, 2011 . Guest: Yan FONG . Host: Norris, Santino
YAN FONG in OurRadio Talkshow
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Tell the audience about Yan’s fashion related background
Yan Fong Print and Textile Design Studio who focus is to provide unique and innovative print and pattern designs that keep up with consumer trends. Studio takes our clients conceptual ideas and develops them into a powerful and marketable digital textile design for their specific projects. This is all accomplished through our extensive experience in taking practical design inspirations from a wide range of market research, our expertise in using CAD software.
Clients are leaders in appeal industry with specialties in women’ s, swimwear, children, junior’s, contemporary, home textiles and conservative lifestyles.Our design team brings to the table a higher understanding and analysis on up and coming fashion trends, color design themes, key bodies or silhouettes as well as graphics.
Yan FONG studied fashion & textile design at Hong Kong Polytechnic University and New York Fashion Institute of Technology (FIT). She worked as a freelance designer and traveled extensively overseas in places like New York,Paris,Japan,China, Asia. Yan initially a lecturer Fashion Design and Fashion Marketing of various Design Institutes.
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How many different type of male fashion in the market?
- Casual Smart (most poplar) eg. LACOATE, PAUL SMITH, J CREW,
- Casual eg. CHEVIGNON HK, TOPMAN UK, TOMMY HIGIFER
- Formal Suit (business wear) BROOKS BROTHERS NY, CERRUTI FR,
- Active Sport eg. G-STAR RAW, COTTONFIELD DEMARK,
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How do fashion industry divide market segment in age ?
- Young Men (15-24)
- Men (25-34)
- Mature Men (35-44)
- Middle Age Men (45-60)
- Old Men (over 60)
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How do we match what we wear with our work our lifestyle and our identity?
- Work : First of all you have to define what you need to wear for your work, for example if you ever need to meet customers, rather international or local you might need to wear suit. And then seeing if you are able to wear smart style suit rather than formal classic suit. There are different style with different approach.
- Lifestyle : Than you should you know if you are involved in different kind of activities, like after work happy hour, after work meeting, dinner with friend, dating or other gathering. This is your social life living in the city, you might not have time to go back home to change so that best is make a good selection for an outfit which are able to dress for work as well as after work social life.
- Identity : This is the key of all the dress code as you must know your own identity in terms of your body shape, your skin color, your hairstyle, your personality. If you are an outgoing person with good body shape you are easy to select your clothes but what if you have a stomach and you lack of sport, you must try to cover it up with clothes. This is the usage to dress appropriately.
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Can you tell us more about different types of fashion for different occasion?
- Outdoor activity – sport wear : There are certain rules for outdoor outfits, pls take some functional items like moisture management, wicking for your tee. As it is quite disgusting if you are all sweat during the hiking or boating. It will be great to follow the fashion trend for the lastest color for outdoor, like pastel blue tee mixed with linen Jeans. Brands related like Lasoste, ASOS, Topman, Urban Outfitters,Diesel
- Executive – suits : It is important to know who are you going to meet for that day even you need to wear suit in your weekday. There are different kind of suit in the market, if you wanna go classy, pick the tonal grey for plaid or stripes, if you wanna go modern, pick something coating in the surface to make you shine.
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Most of the guys would like to know how can they dress for dating, can you pls give us some advice?
- Fine Dinning
You should dress with a modern smart blazer for example navy blue with a little coating on the surface, because the lighting will be so gloomy and you should like yourself shine in such occasion. To go along with the blazer, you can pick the shirt with some texture like jacquard in white color, pls remember to roll up your sleeves during dinning and button down a little to give a more relax feels. For the trousers, you can match with the color of the blazer a little darker, better dress with something slim fit but never go with cropped pant even it is so fashionable. For the shoes pls keep it clean and in Italian quality.
- Have a drink, happy hour or late at night
You should dress in smart modern, for example a white shirt with a little bit crispy and roll up sleeves and a pair of nice jeans. It is important to bring your identity and your character by your outfit, if you are a outgoing person, pick some shape color for your top and if you are kind of gentlemen style, pick something close to your skin color that will all makes you look great!
- tea or coffee
It usually happens after lunch or a short break during work. If you think a tee is too causal, add a cardigan on, there are some trendy and stylish cardigan in Zara or H&M, most of them are easy to make and match with your working shirt. So try something different but the key is they should be comfortable but not over, less is more!
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Information fm :
http://yanfonghk.wordpress.com/
